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Best Practices for Crowdfunding


Crowdfunding, though still a new concept in the realm of small business funding, has proven to be a successful way to get their companies started or advance them forward. Basically, it is when you get a large amount of people to donate a small amount of money for any fundraiser or project. Crowdfunding sites—Kickstarter, Crowdfunder, etc—all have different models and focuses. So which platform is right for you? Check out some of the best crowdfunders for small businesses below.

Kickstarter: This Brooklyn-based site is a great place for creative people, from musicians to filmmakers to designers. If you’re trying to launch an innovative creative project, write a book or shoot an indie film, Kickstarter might be the place to… well, start.

Indiegogo: One of the most flexible crowdfunders, you can be a hobbyist, an entrepreneur, or a charity and still use Indiegogo! Their flexible approach is what enabled their international growth, along with their early start in the field.

Crowdfunder: This platform is for raising investments; its community of investors is growing quickly. Recently, Fox News presented it as the “new breed of crowdfunding” because of a company who’d earned $2,000,000,000 through it.

RocketHub: Marketing professionals and campaign owners can work together through RocketHub, using their unique FuelPad and LaunchPad programs.

Somolend: This site has actually partnered with banks, and gives investment funding by lending to small businesses in the United States. Small business owners also have the chance to bring their loved ones into the endeavor.

Microryza: This Seattle-based crowdfunding site aids science and technology related projects. It’s also perfect if you’re looking to fund academic research contributing to knowledge about global warming, or the professional knowledge base at large.

If you are going to go the crowdfunding route, it’s especially important to make sure you are prepared—that you have a staggered strategy, rather than assuming the platform will do the work for you. Here are some excellent strategy and preparation tools from Porter’s. In addition, be sure to promote your campaign imaginatively!

Celebrate Earth Day In Your Office

Oh Hiya!

Meg here and did you know Earth Day is coming right up on April 22nd? We just love celebrating this beautiful world we live in go now. Earth day may be just one day out of the year, but helping the environment should happen every day! Even the office supplies you use can cut down on your waste and carbon footprint. Check out some of my favorite items and tips for keeping green:

Celebrate Earth Day In Your Office

Brown Bag It: Bringing your own lunch each day in reusable containers is a great way to not only stay green in the office but also save some green of your own! Even if it’s called a brown bag lunch, you can keep the environment in mind and use a cute lunchbox instead of paper bag each day.


Recycle: You guessed it! Recycling is one of the best ways to keep your office more environmentally minded. I’m sure your team is already great about recycling, but step it up a notch this year and work on recycling everything you can including plastics, paper, cardboard, and glass.


Use Recycled Materials: I try to cut back on using paper products but sometimes a sticky note is the best thing for the job. I love these Post-it® Notes Super Sticky Recycled Notes. They come in such cute colors and they’re made from recycled paper; nothing better than that!


Cleaning Products: Every office needs to be spring cleaned but it’s a great idea to keep the environment in mind when tidying up. By using green products you’ll have a sparkling office and a sparkling conscience. I use the Green Works® Compostable Cleaning Wipes when I’m cleaning. I love that they’re compostable and the fresh scent is easy on the nose as well!


Reuse: There are so many opportunities to reuse supplies in an office! Rather than writing out ideas or a to-do list on paper, I like to use a dry erase board. When I’m finished with a list or project, I can simply wipe it away and reuse the surface. I also prefer to use paper clips instead of staples for organizing documents on my desk. Paper clips are not only reusable but they come in so many cute styles and patterns too.


Green Technology: I’ve been guilty of being an energy hog in my office! When it comes to making the office greener, it’s so easy to overlook technology. A great idea for keeping energy levels low is to set your computer to sleep or hibernate mode when you’re away. A dark screen will save more energy than a screen saver. Another idea is to turn off the overhead lights. This works great if you work in an office with quite a bit of natural light. Not only will you save on energy usage, you’ll have the added benefit of extra sunshine!


Earth Day is a great time to take a little extra care in celebrating our planet, but with these easy tips you can take care of the environment every day! If you’re looking for a few more ways to keep your office green, take a look at THESE ideas.


Until next time,



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